Every large and successful business started out as a small firm and believe it or not, most large business owners also had the same problem as yours. They also thought of the most suitable way to market their small business.
Planning your strategies
Every strategy to market a business starts with planning and the more specific your plan is the more it will be easier to follow and achieve. Of course your goal is to make your target market notice you and to sell your products or service the best way possible; place these goals in writing. If you have more specific goals like a return of your investment in the next two years, then place this in writing too; these will help evaluate your marketing strategies in the future.
Aside from your goals, add your pros and your cons which is basically a simple list of your abilities and your vulnerabilities. You need to do this to determine the best approach for your marketing strategy. And finally, list down possible marketing techniques you may want to consider like your business web page, your Facebook page, fliers for local customers, email marketing, mobile marketing and so on.
Considering your budget
A small firm may not have that much budget to consider an extravagant marketing strategy like a television commercial or a city-wide contest and so considering your marketing budget is the best thing to do. You can always go for something cheap like koozies or pens.
There are so many effective and free (or affordable) marketing techniques that you may want to consider to attract more customers like your new Facebook or Twitter page, your new blog site, posting in community billboards or community websites or simple email marketing through your contacts. These simple but easy techniques will help you get the ball rolling for your new company.
One of the most difficult areas for a small business to build within their company is a sales force. It can typically be very expensive and time consuming to find the right employees. One of our corporate connections A5Media has learned to solve this issue by providing an outsourced solution. Instead of wasting time and money building an internal team you can outsource the project and create a small call centre to lower fixed costs.
Getting worthwhile and affordable help
If you are still at lost for ways on how to market your new firm then you may hire a professional to help you out. A marketing specialist or an advertising manager will help you find the best marketing option to launch your campaign or your new product or service in no time. And if you think that this may cost you then consider the possible and costly mistakes that you as a new business owner may commit. A professional will help you get on track and to target your market efficiently with updated and practical strategies.
Probably the first and the best step towards making a business successful is advertising brand with promotional products. After Reading Karen Freeman’s article in Harward Business Renew I got some great Ideas. What do customers want from Marketing? It’s all about exposure! Also with an entire range of promotional products manufacturers as well as distributors, finding out the most effective and innovative promotional materials are not a problem anymore.
The following items can be categorized as advertising specialties:
• Printed pens
• Printed magnets
• Custom Koozies
• Mouse pads
• Can openers
• Rubber duckies
Purpose Based Promotion
The use of promotional items depends largely on the businessman’s choice and extent of his purpose. If it more about advertising those items mentioned above would do well enough. But if it is more about relationship build up, nothing can be better than branded merchandise. In that case items would change from pens and can openers to T-shirts and coffee mugs or tote bags and flashlights. Engraved clocks, embroidered scarves or leather desks sets ate also very good options in such cases. Such products would boost the businessman’s confidence to maintain the promises made by their own brand.
Season Based Promotion
Seasons as well as holidays are the best time of communicating with a huge mass of people. In fact they act as catalysts for promotional deals. A combination of advertisement specialty items and message specific to an event would help a businessman retain his popularity amongst a huge mass of clients who would never get a chance to forget the brand. Items like a decorated Christmas card along with a tree sprout, an evergreen one on Christmas is a very good idea. If a businessman wants to offer even more, then a branded booth as a promotional item at a place like the local market can prove quite effective.
How many times has it happened? You’re working on a car, and you need both hands to on the car. Setting the drink on the ground may result in knocking it over. If you have a friend hold it, they might drink it! With beer bottle koozies, this problem is a thing of the past. The durable, versatile koozy simply clips on to your belt, leaving both hands free, and your drink close by. coolest invention EVER!
Maybe I had way too many beers but I decided to get this bad boy! Just Kidding this Ashley’s new ride who is a great member of our organization!
I always watch the local news and weather in evening, just recently there has been up roar about the ugly looking Christmas tree that was put up in the middle of Peterlee town center.
I honestly thought it wouldn’t be that much bad but when I saw the pictures it was a mess. Some lights had just been thrown around there and some broken branches had been tied back together with cable ties. I bet the town manager is quite embarrassed after it was brought to the attention of the media. Luckily a better looking tree has been donated.
I had been trying to find an idea to advertize the brand of our origination at at the same time find an item that I use everyday. After reading Laura lakes article I was super motivated. I found out from Ann that you can get coozies custom printed. Coozies are decorated jackets or covers for bottles and these are used as thermal insulation for the bottles. These are available in different types of styles, colors and art. Custom Coozies personalized from Custom Koozy (pictured below) were purchased last year. As a marketing idea they are great! Also as a gift are gaining popularity in different occasions as in weddings, birthday celebrations. Often these coozies are given as gifts to the guests and thus they will remember the precious occasion of our life and their presence in living the moment. These are very useful as gifts and are also cost-effective. These coozies also helps to absorb sweat coming out of the can and thus no sweat rings are found on tables, so helps to protect furniture.
Some of the varieties of coozies may be as follows
- · Foam can: these are resilient, stackable and thus are used very often.
- · Sinkable can: these are used very frequently because of their portability, versatility and thus are very convenient to use. These coozies can be easily folded and thus can be kept in bags when not used.
- · Slip-on bottles: these are used as water bottles, very simple to use and carry. Cost-effectiveness is the main feature.
- · Zip-up bottles: these can be kept easily, resilient and can be folded and are stackable.
The customer’s details, name and other contact information can be easily put on these coozies using the toll available for designing. You can browse through the various styles and colours given and thus can order the coozies, the site promises to offer the best service and customers will be satisfied. Hence, Custom Coozies as a gift is now an easy option for most of the people with the help of this site. I have used them twice this year and they turned out great!
Overall satisfaction of a 10/10